Unliogix is our fully integrated Response Logistics Platform that manages the DRTV workflow -including, Media planning, Inventory management, CRM, Payment, and Logistics.
It represents a collection of sophisticated Planning, Measuring, and Attribution methodologies utilising SAP BI tools to properly assess the consumer's purchasing journey and effect of TV on online traffic and sales.
We have developed a style of econometrics uniquely tailored to the analysis needed for media planning and buying decisions, enabling a granular, detailed approach to response analysis that works. Our model measures the impact of television on both immediate web response and other short-term response channels to maximise all response channels - the first to be utilised in Africa.